Our Story

The Ranch House Story

Bobbie Jo Wells grew up in the rodeo community, inspiring her love of the western spirit embodied in The Ranch House. Her mother was Miss Rodeo 1963, two-time National Finals Rodeo champion and a Hall of Fame Cowgirl; her father a Hall of Fame Cowboy and record-setting six-time National Finals Rodeo champion. Bobbie Jo is a Miss Rodeo herself – the competition similar to Miss USA, but where horsemanship takes the place of any swimsuit competition. She’s a cowgirl at heart, through and through.

Growing up in Marietta, her mother founded the barrel racing association that began the bloodline and industry that still exists today. Her family’s ranch was home to the Guinness Book of World Record’s Longhorn bull, the grandsire of the Loomis herd with a whopping 107-inch spread. The ranch still exists in Marietta, home to the original bloodline.

Bobbie Jo married Coby Wells, the boy next door, and together started a few businesses, including a gas station with a restaurant – known as the one and only Smokin’ Joe’s Rib Ranch. The Ranch House began as an outlet for Smokin’ Joe’s products, but Bobbie Jo always had a passion for western fashion – she always had jewelry on display in the restaurant.

Local love and support helped their businesses grow, and Bobbie Jo opened The Ranch House in 2017- where cowboy chic meets beautiful western wear, jewelry, and accessories. The Wells family has harnessed the support and friendship of their community that has allowed success to happen organically. The Ranch House is Bobbie Jo’s way to address the demands of her customers, with her spin on things! With online shopping, Bobbie Jo’s unique western styling is now available to customers anywhere, bringing the Wild West to all corners of the globe.

Imagine beautiful denim mixed with cascading turquoise jewelry and some sultry sunglasses… this is Oklahoma and the Wild West with a touch of whimsy. The Ranch house features western dresses, western blouses, jeans, and the classic western boots for the perfect western chic style.


The Ranch House proudly welcomes Pearl Snap Fever as our first in-house clothing line!

Founder Shawn Williams was born on an Ada, Oklahoma cattle and horse ranch in 1970. With a barrel racing mother, Shawn started riding calves at the young age of 12. His cowboy career has spanned seven states over nearly three decades, ranching cows from West Texas’ Crotou Breaks to Montana’s Missouri Breaks. Married in 2008, Shawn and his wife Rachel are proud parents to son Pecos and daughter Kelby. A lifelong poetry writer, Shawn formed Pearl Snap Fever in April of 2017 to further express his creativity and love of Western life.